Furniture World News Desk On 10/14/2023
After a successful year with furniture sales, marketing programs and collection expansions, Universal Furniture is expanding its year-long UChoose bespoke flooring program with contemporary styles called Modern UChoose. The program will also offer two seat depth options.
The modern UChoose program is proudly rooted in North Carolina; The countertop is manufactured at Universal Furniture’s manufacturing facility in Conover, where more than 70 percent of the floor frames are produced in-house.
“Our employees and their dedication helped drive our successes in 2023, particularly the significant 35 percent increase in custom upholstery orders,” said Sean O’Connor, president of Universal Furniture. “We are also pleased to announce a significant reduction in lead times for bespoke flooring by six to eight weeks.”
Universal introduced Modern UChoose during pre-marketing to positive response from its customer base. The program will expand to include many more modern shapes, including five new levers ranging from pallet arms to a reverse Greek key. The program will also be available in multiple lengths and two-seat depths of 42 inches and a deluxe depth of 46 inches. All designs consist of more than 450 fabrics and 50 leathers.
2023 In Review
As 2023 approaches, the company will ship the highly anticipated Weekender and Coalesce collections from the spring market and ensure the warehouse is well stocked. O’Connor notes that product cycles have returned to a more predictable pattern.
All Universal furniture collections are supported by the company’s extensive marketing presence, which continues to drive sales year-round. Universal.com website traffic increased 10 percent in 2023, thanks to digital and traditional advertising, as well as intensified marketing efforts during national sales periods.
“We leveraged our partners, including Coaster Living and Meredith Dotdash, as well as Miranda Kerr and her social platform with over 25 million followers, as part of a coherent content strategy to drive engagement on Universalfurniture.com,” said Neil MacKenzie. Senior vice president of marketing at Universal. “We also continue to see growth in dealers leveraging our B2B storefront where they can place orders, check availability, and add team members to support end-user interaction.”
Universal Furniture’s Modern UChoose program can be explored at its showroom at 101 S. Hamilton during Fall Market.
About Universal
Retailers and interior designers around the world trust Universal Furniture’s award-winning, smart and stylish designs to create modern, well-appointed living spaces for the entire home. The company’s siding, flooring, accents and exterior designs are developed under the Universal Furniture, Miranda Kerr Home and Coastal Living brands.
Founded in 1968 and headquartered in High Point, NC, Universal Furniture is the recipient of 13 Pinnacle awards for design excellence from the International Furniture Designers Association. It is the brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information please visit www.universalfurniture.comor find us on Facebook, Instagram and Pinterest @EvrenselFurn.
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